Salisbury, New Brunswick, June 27, 2024 – The Town of Salisbury will see a number of improvements to Highland Park this Summer after a combined investment from each level of government and community partners. The series of projects and capital investments at the park are intended to celebrate a community anniversary and promote opportunities for community gatherings, enhance tourism potential, and provide amenities for arts and culture opportunities.

In 2024, the Town of Salisbury is celebrating the 250th anniversary of permanent settlement in the region. To recognize this milestone, the Town will undertake several improvements at Highland Park, including:

  • The construction of an amphitheatre, intended to enhance year-round event opportunities, provide a community gathering space to showcase local arts and culture, and enhance the amenities at Highland Park. This amphitheatre will include a commemorative plaque paying tribute to the community anniversary (in English, French, and Mi’kmaq), accessible seating areas and ramp access to the stage, and a heated storage building;
  • The installation of a public art mural, designed by local artists, that will pay tribute to the region’s natural and ecological history. It will feature seven species of plants and seven species of birds, paying tribute to the Indigenous principle of planning for seven generations in recognition of the ongoing partnership between the Town and Fort Folly Habitat Recovery at Highland Park and the additional partnership with Fort Folly First Nation on this project and community anniversary;
  • The installation of underground electrical bollards at the upper level of the park, which will increase the Town’s ability to both enhance existing year-round events and introduce new offerings;
  • The acquisition of over 1.5 acres of land that will nearly double the upper-level of Highland Park;
  • The installation of 3D signage that, for 2024, will provide an interpretive experience related to the community anniversary and for future years, continue to be a permanent asset commemorating this important project and to serve as a marketing tool for the Municipality.

To support this project, the Department of Canadian Heritage is contributing up to $457,015 towards park improvements through the Legacy Fund component of the Building Communities through Arts and Heritage Program. For the amphitheatre component specifically, the Government of Canada will be contributing an additional $107,000 through the Atlantic Canada Opportunities Agency (ACOA)’s Tourism Growth Program and the Government of New Brunswick will be contributing $107,000 through the Regional Development Corporation (RDC)’s Community Development Fund. For land acquisition, the Town has also partnered with the Fundy Biosphere Region for a contribution of $39,300, given the Park’s ability to immerse residents in nature. The Town will be leveraging the investment of over $700,000 and will be making a contribution of approximately $275,000 through the Town’s Operating Budget and using the Canada Community Building Fund (CCBF) for the amphitheatre, land acquisition, signage, and mural installation.

Construction of the amphitheatre has been awarded following a public bidding process. Work is expected to begin on or around July 2, 2024, and be completed in the Fall. An official unveiling of the new asset will be planned upon completion.

QUOTES:
“Our government is working with community partners to enhance Highland Park, an important space for locals and visitors alike. For its 250th anniversary project, the Town of Salisbury is building stronger connections with citizens and visitors, who can gather in this park to enjoy the arts and explore the community’s rich culture and heritage.̎

-The Honourable Pascale St-Onge, Minister of Canadian Heritage

“Places like Salisbury rely on a thriving visitor economy, whether to attract visitors, create jobs, or to drive local business. Your federal government is working with community partners to make local attractions even better so that we can welcome even more people to great towns like Salisbury. The improvements announced today will expand and enhance events year-round at Highland Park and help the town to showcase all that it has to offer to visitors and residents alike.”

-Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency

  • “This investment in Highland Park’s Amphitheatre will enhance an existing attraction. The Regional Development Corporation (RDC) is pleased to support this project for the residents of Salisbury and the region. Investing in community infrastructure like the amphitheatre contributes to our government’s priority to help build vibrant and sustainable communities.”

-Honourable Réjean Savoie, Minister responsible for the Regional Development Corporation

“The Town of Salisbury is proud to be celebrating Salisbury 250, a year-long series of events and programming that recognize the rich history and heritage of our region. This investment by all levels of government demonstrates a recognition of the Town’s ability to host community events, welcome visitors, and provide a community where everyone feels at home. We look forward to utilizing the community assets and utilizing the Salisbury 250 milestone as a way to ensure these projects are completed for our community.”

-His Worship Robert Campbell, Mayor of the Town of Salisbury

QUICK FACTS:

  • The Legacy Fund component of the Building Communities through Arts and Heritage program provides financial support for community-initiated capital projects that are linked to the commemoration of a significant local historical event or personality.
  • Salisbury 250 is a year-long celebration with monthly themes that aims to engage residents in historical events that celebrates the region’s heritage. While permanent settlement in the region occurred with Yorkshire Settlers in 1774, the Town is actively engaging residents in pre-Yorkshire settlements, including both Acadian and Indigenous settlements that were in the region prior to 1774. In addition to the capital asset, the Town is also undertaking a number of programming elements throughout the year.
  • Highland Park is Salisbury’s primary gathering space, including a natural playground, splashpad, washroom, walking trail, and green space. It is used year-round by residents for recreation and events and will benefit immensely with increased investments to continue enhancing the park’s upgrades that have been priorities for the Municipality since the creation of the Highland Park Revitalization Plan in 2014.
  • The Tourism Growth Program (TGP) aims to help Indigenous and non-Indigenous communities, small and medium-sized businesses, and non-profit organizations to develop local tourism products and experiences that position Canada as an all-seasons destination of choice for domestic and international travellers.
  • The Regional Development Program’s Community Development Fund recognizes the important contribution communities make to New Brunswick’s economy and quality of life. The Community Development Fund aims to grow and sustain vibrant communities.
  • The Fundy Biosphere Region includes an area of over 430,000 hectares, including the Town of Salisbury, that aims to celebrate the uniqueness of the Bay of Fundy and its adjacent landscapes, geological formations, terrestrial and marine ecosystems, and cultural heritage. The Fundy Biosphere Region designation by UNESCO provides not only international recognition for the uniqueness of the Bay of Fundy, its culture and history, but also emphasizes the importance of conservation and sustainability in the region.

 

(A French translation of this news release can be found HERE.)